![]() ![]() Outside of this, there isn’t much difference and they are even sold by GS1. They are essentially the same as a UPC code but with an extra digit identifying that the seller is from Europe. Of course, some of these sellers may be fine, and it’s your risk to take, but when the cost is so low already, we personally wouldn’t recommend it. Amazon reserves the right to ban your ASINs or suspend your entire seller account if they find an instance of this, so honestly, just stick to GS1 and pay the other sellers no mind. These companies are often selling barcodes that have already been used and therefore are useless for identifying your products. U.P.C.s that do not match the information provided by GS1 will be considered invalid.” ” Product IDs will be confirmed against the GS1 database. They are often much cheaper than GS1 and are often advertised as being suitable for use as Amazon barcodes, but Amazon themselves say differently: These often have SEO-targeted names and URLs such as “” or “”. You will often see UPC barcodes for sale in places other than GS1, especially if you google “Buy a UPC barcode”. ![]() We told you it wasn’t as complicated as it seems!įirst, you need to buy a Company Prefix, which identifies your company and goes at the start of every GTIN.įrom there you can create UPC barcodes for Amazon directly in the GS1 site, and you should create one for every possible variation of your products (size, colour, etc) so that they can Amazon can use them to identify exactly what is in each box. You might be asking “what does GS1 stand for” right about now, and the answer is Global Standard 1, but since this acronym is the entity that sells the barcodes as opposed to the code itself, you can forget about even needing to remember this one. In order to get a UPC barcode and GTIN for your product, you need to purchase them from GS1 (UK Site) (US Site). If you are hoping to grow your business beyond Amazon at some point, it’s worth being aware that other online marketplaces and even physical stores will usually want one, so purchasing UPC barcodes early on is always a good investment.Įither way, if you got here because you were wondering “do I need a UPC to sell on Amazon?”, the answer is yes! These are unique for every product and help to identify your product via entering the numbers if the barcode itself fails. ![]() We often get asked what an “Amazon GTIN” is and other people sometimes think GTIN and UPC are interchangeable, but GTIN stands for Global Trade Item Number and refers to the numbers at the bottom of the UPC barcode. ![]()
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